XiaoChun, a chief innovator of an ads company, is full of imagination. He feels puzzled he couldn’t help loving his friend’s girlfriend Shanshan who is the inspiration and source of his innovation. He has indulged in fantasy of staying with her what gives rise to create wonderful ads innovations and being thought of highly by his clients. He is almost forced to mad by such fantasy.
One day, he feels his friend JiaHui has seen through him that he feels too ashamed to show his face so that he only hopes to die to get a relief. He has to assign a killing broker to fulfill his idea instead of himself because he has no encourage to do. After signed the life-and-death contract, he feels quite relaxing and expresses his love to ShanShan without any hesitation who unexpectedly tells him that she has fallen into love him long ago. With her love, he gives up his original idea and earnestly requests his broker to cancel his contract which can not be withdrawn. Due to only 45 minutes left for his death, a series of affairs happens to him there from.