Home>>Subbject
  
 

Escort
Heavenly Grassland
Chief Executive Officer
 

Chief Executive Officer

Cast: Shiliang, Mayue, Wang Yimin
Director: Wu Tianming

In the spring of 1985, Qingdao refrigerator factory, which was a collective enterprise, was close to bankrupt with debt worth of 1.47million. For reviving the factory, the thirty-five year old Lingmin, a newly-appointed factory director, went to abroad-Germany Kelon for the first time for importing production line from Libo company. Facing to the developed industry, he deeply felt there is a big distance between China and the world modern civilization. After several contracts, he finally bought a production line without automotive spares at low price.
As he intensively reorganized the factory and imported German production line, the German shifted an early date to testing their equipment. If the test was not qualified, the signed contract would automatically cease to be in force. Lingmin and his general engineer Xianghua urgently mobilize the whole staff to work round the clock for clearing the factory. The German experts were moved by their great ambition and efforts for improving the backward of the factory. The testing was succeed. The first refrigerators successfully launched to produce with the imported German production line.
Under the great marketing pressure, the leaders of Lingmin ordered him to enlarge the production. The factory staff were used to small-scale production who paid little attention to the strict quality standard. Though Lingmin kept on technological training on their staff, he was infuriated by 76 unqualified products which were kept at the storehouse. He resolutely crashed them at once. After several-year efforts with perseverance, Haier's brand refrigerator was granted the first golden medal in China refrigerator history.
Lingmin caught the historical opportunity that the important remarks made by Dengxiao ping during his south tour. Hesurmounted all doubts and resolutely put forward to the multiple development. He bought 800 acre with all accumulated funds to establish Haier Industry Zone.
When they had no way to raise the follow-up funds, the American AE company would like to support funds on the basis of purchasing their holding stock rights, Lingmin resisted the
temptation and gave up the cooperation with AE.
As he fell into dire straits, ZhaoDi zhi, the secretary of the municipal committee and mayor of Qingdao, was moved by their dedication to the enterprise and development of the country and decided to allot the quota of 5o million shares to Haier which was issued by China the stock supervision Committe. At the end of 1993, Haier refrigerator successfully went into the stock market with its outstanding achievements, so the factory pulledthrough the economic difficulty.In May of 1995, Haier Industry Zone was established and put into production .Lingmin proposed their second development strategy. Within one year, they annexed 18 enterprises at home with the low cost for expanding their business from white and black appliance to information appliance. Under Lingmin's competition system, a group of college students with their great ambition, who was taken Yangyang as their representative, came to Haier, they soon became fresh troops to develop Haier's international market. By their wisdom and encourage, they moved LieOumu who was a boss of a French famous chain store and developed their French market soon.In the spring of 1999, Haier products were welcomed extensively at German Kelon Int'l appliance fair. Lingmin issued exclusive business certificate to eight European distributors which marked Harer products had entered into the international market. Libo's president who had sold the production line to Haier before gave his great congratulation, and frankly admitted he had not estimated enough to the development of Haier, and he brought up a strong competitor for the Europe and the World. Facing to the measure of anti-dumping implemented by AE company who attempted to prevent Chinese products from entering into the international market, Lingmin recognized vigilantly: internationalization means localization, in order to break through all obstacles at the international market, they must accelerate to establish their factories at abroad. He decided to set up their first foreign factory in the US which is the most developed country. In May of 2000, the US Haier Industry Zone was established and put into operation. During the bid for purchasing refrigerator by the US government, Haier got the bid.
Klaien and Limin met again at the US Haier mansion which is located at the Manhattan Street New York. Klaien said:"You have become the US Haier, and will be protected by the US law, but your enterprise is too small, I can't guarantee, we will not sallow up yours in future." Lingmin looked ahead of his leaving figure and fell into pondering.
On "the press conference of 17th anniversary of Haier's pioneering undertaking and achieving 60 billion turnover in the world in 2001", Lingmin was deeply concerned over the serious situation that China is facing to the incursion of foreign funds since China entered into WTO. He said:" it needs several generations' effort to vigorously develop the national industry, I believe if there is a way, its long distance is not frightful."